DIGITALIZATION FOR THE HOSPITALITY INDUSTRY

Digitalization in the hotel and gastronomy industry serves to optimize processes. Especially in times of a shortage of skilled workers, the improvement and simplification of processes is necessary. Employees are relieved by new technologies and potential sources of error, for example through human interfaces, are reduced.

Digitization encompasses all areas of the customer journey: starting with the generation of attention for a hotel or restaurant through social media campaigns, through an intuitive homepage with a built-in online booking engine (booking screen) and fully automated check-in / check-out, to customer relationship management. Digitization can simplify a variety of processes and sustainably enhance the guest experience.

Due to the great market power of online travel agencies such as Booking.com, a large number of bookings are now generated online. A perfect interaction of property management system (hotel software) and booking platforms is therefore indispensable for good hotel processes. The perfect symbiosis can be ensured, for example, by using a channel manager.